In the new semester, primary and secondary schools have opened, and the stationery consumer market has ushered in a wave of "back-to-school purchase" boom.
The reporter recently walked into a stationery store in Xinghualing District, Taiyuan, Shanxi Province, and found that the store of about 20 square meters was filled with a variety of brand stationery, including morning light, Deli series products and a variety of neutral pens, erasers, notebooks, school bags, name stickers and so on. The owner of the stationery store told reporters: "The goods in the store can meet the daily stationery needs of students of various school ages." Daily school supplies and art and calligraphy supplies are also available. The price of the notebook in this store is generally about 2 yuan to 15 yuan, the price of the neutral pen is more than 1.8 yuan to 6 yuan, and the price of a box of HB three-edge pencils is 10 yuan, and the overall price has not changed much compared with last year. In this stationery shop next to the school, basic stationery supplies can be purchased in one stop.
"The back-to-school season is always our best and busiest time." In Taiyuan Xiaodian District Pingyang Trade City, a stationery supplies franchise store, the boss Zhai Yufei while busy on the goods to reporters, their home mainly do wholesale, but also retail. Book cover, neutral pens and other basic stationery these two days have been out of stock, they are also replenishing, but the demand is really large, a little bit unable to come over. Zhai Yufei told reporters that stationery sets are now the hearts of parents, such as electric stationery sets, astronaut electric stationery sets, cat floating painting sets, Disney Snow and Ice stationery gift sets, etc., are popular products in stationery stores. "Before, the daily turnover of the store was about 2,000 yuan, and the daily turnover of the two days after the opening of the school could reach 5,000 yuan."
As people's requirements for stationery quality and safety increase, brand stationery seems to be more likely to win the favor of parents. There is a primary school and a middle school not far from the 99th stationery shop in the West Street of Taiyuan City, and most of the people who come here to buy school supplies are nearby residents or students of these two schools. As a mother of a fifth-grade child, customer Liu Qi has a set of her own experience in choosing stationery: "Markers I generally choose the morning light, which is smooth and watertight, and the price is not much more expensive." The book is purchased according to the requirements of the teacher, and the specific requirements of different teachers are not the same. The stationery store near the school will generally have a study package soon, and different subjects can be bought according to the study package, saving parents a lot of things."
Computer, acrylic marker, science lab set, time manager, self-disciplined card punch, electric pen sharpener, Mini desktop vacuum cleaner... With the progress of science and technology, parents and students are no longer simply pursuing rich colors and lovely patterns when purchasing stationery, and stationery with scientific and technological content is gradually accepted by everyone.
"Many children's learning problems can now be solved with technological stationery." Gao Hua, a smart learning table guide, told reporters that taking the learning table and eye protection lamp as an example, after the child starts school, the time sitting in front of the table has significantly increased, and the amount of exercise has been greatly reduced, if the inappropriate table and chair are used at this time, the light is too bright or too dark, it will affect the child's vision. When children read the light is not bright enough, or too bright to cause reflection, it will also affect children's vision, and eye protection lamps solve this problem.
Also winning with technology is the book bag. "This bag has the function of protecting the spine, and the design adds the six-point precise pressure relief, which is in line with the ergonomic principle, and can effectively distribute the weight of the bag to the whole body, reduce the shoulder pressure by 30% compared with the general bag, reduce the impact of the bag on the spine during walking, effectively prevent the curvature of the spine and correct the bad walking posture." At the Chenguang stationery store next to the Houxiaohe Primary School in Taiyuan City, a clerk is introducing a school bag to parents. The shop owner told reporters that this kind of high-tech schoolbag is obviously better than traditional schoolbags, whether it is function, material or appearance design, and sales are rising.
Experimental stationery is also popular with parents. The "2023 Stationery New Consumption Observation" released by Jingdong shows that during the school season from July to August, the turnover of scientific STEAM teaching AIDS increased by 193%, and its main selling point is to let children discover the mysteries of science in play. The turnover of DIY handmade stationery for compass, papermaking, gunpowder and printing, the four inventions, increased by 83% year-on-year; The turnover of domestic chemical laboratories and mini heating and reaction units increased by 48% year-on-year; Sales of fossil excavation kits increased by 41%; Research on how to power generation, circuit science experiment equipment turnover increased by 32%. "Increasing children's hands-on awareness and promoting children's all-round development are key factors in the popularity of experimental stationery." Taiyuan City after the river primary school teacher Zhang Xinxin told reporters that with the children's knowledge continues to broaden, the school will also introduce a lot of experimental teaching AIDS, enrich the children's vision, enhance their interest in learning.